SEO, AEO & agentic search
Evidence-led guides for agencies: how answer engines pick sources, what to measure when clicks fall, and how to let AI agents help without breaking client sites.
AEO and GEO: The Agency Guide to Getting Cited by ChatGPT, Perplexity and AI Overviews
What answer engine optimization and generative engine optimization are, how they relate to SEO, and the evidence-led playbook agencies can run for clients.
Read the guideThe Complete Guide to Model Context Protocol (MCP) for SEO Teams
What the Model Context Protocol is, how MCP servers, clients and tools work, why it matters for SEO, and how agencies can use it safely across client sites.
Read the guideClaude for SEO: 12 Workflows Agencies Use Every Week
Twelve practical Claude workflows for SEO agencies, from Search Console diagnosis and briefs to audits and AI visibility checks, with prompts and safety tips.
8 min readHuman-in-the-Loop SEO Automation: Approval Workflows That Prevent Disasters
How to design approval workflows for SEO automation and AI agents: risk tiers, dry-run diffs, reviewers, batch approval, logging, rollback and ownership.
8 min readWriting Meta Descriptions With AI at Scale (Without Duplicate or Thin Copy)
How to generate meta descriptions with AI across thousands of pages: page-grounded prompts, templates by page type, validation rules, sampling and approval.
8 min readAI Bot Log File Analysis: See Which AI Crawlers Visit a Client's Site
How to use server logs to see which AI crawlers visit a site, which pages they fetch, whether they are genuine, and how to turn that into a monthly report.
8 min readAI Crawler User Agents: GPTBot, ClaudeBot, PerplexityBot and How to Control Them
A reference to the main AI crawler user agents, what each one does, and robots.txt rules that block AI training while staying visible in AI search.
8 min readAI Share of Voice: How to Measure Brand Visibility in AI Answers
A practical method for measuring AI share of voice: build a prompt set, run it across engines, score mentions and citations, and track competitors.
8 min readAnswer-First Content: How to Structure Pages AI Engines Can Quote
Practical writing patterns that make a passage easy for AI engines to lift and cite: answer-first openings, question headings, tables and quotable definitions.
8 min readCan AI Crawlers Read JavaScript? Rendering for Answer Engines
Most AI crawlers do not run JavaScript, so content that loads client-side is invisible to them. How to check a site and fix it with server-side rendering.
8 min readDoes llms.txt Actually Work? 2026 Adoption and Crawler Data
llms.txt adoption is rising, but AI crawlers rarely request it and no study shows it improves citations. The data, the honest case for it, and how to ship one.
8 min readDoes Schema Markup Get You Cited by AI? What the Evidence Says
A large 2026 study found adding schema did not raise AI citations. What the research shows, where schema still helps, and how to talk about it with clients.
8 min readEntity SEO for LLMs: How to Make AI Engines Know Your Client's Brand
Why AI assistants recommend some brands and ignore others, and a practical entity SEO plan: consistent facts, third-party presence and clear about pages.
8 min readGoogle AI Mode SEO: What Changes, What Doesn't, and What to Do Next
How Google AI Mode differs from AI Overviews, how it picks and shows sources, how it shows up in Search Console, and the practical steps agencies should take.
8 min readHow ChatGPT and Perplexity Choose Which Sources to Cite
How live retrieval and model knowledge shape which pages ChatGPT, Perplexity and Google's AI cite, plus a simple citation test you can run for any client.
8 min readHow Much Traffic Do AI Overviews Really Take? Every Major Study Compared
AI Overviews cut organic CTR by a third to over half, depending on the study. What each study measured, why they disagree, and what it means for clients.
8 min readHow to Manage SEO for 50+ Client Websites Without Drowning
An operating playbook for agencies running SEO across many client sites: access, scheduled audits, triage, templates, safe changes and portfolio reporting.
8 min readHow to Track ChatGPT and Perplexity Traffic in GA4
Set up GA4 to separate visits from ChatGPT, Perplexity, Claude, Gemini and Copilot, understand why some AI traffic shows as Direct, and report it to clients.
8 min readProving SEO Value When Clicks Fall: Reporting in a Zero-Click World
How agencies show SEO value as AI answers cut clicks: lead with outcomes, add visibility metrics, separate lost low-intent clicks, and reset forecasts.
8 min readSEO Client Onboarding Checklist: The First 30 Days
A day-by-day SEO client onboarding checklist for the first 30 days: access, goals, tracking, baselines including AI visibility, quick wins and the first report.
8 min readSEO Retainer Pricing in 2026: How to Package and Price AI Search Work
What SEO retainers cost in 2026 according to industry surveys, how to package AEO and AI visibility work, and pricing models that hold up as clicks decline.
8 min readTechnical SEO Audit Checklist for 2026 (With AI Search Checks)
A complete technical SEO audit checklist for 2026, from crawling, indexation and rendering to AI crawler access, performance, schema and internal links.
8 min readThe AI-Era SEO Client Report: A Template Agencies Can Use
A section-by-section SEO client report template for 2026 that adds AI visibility, AI traffic and crawler access to outcomes, rankings and work completed.
8 min readThe Best SEO MCP Servers Compared: Ahrefs, Semrush, DataForSEO and More
A fair comparison of SEO MCP servers for agencies: data coverage, write actions and safety, access scoping, context footprint and cost, including Rankwyn.
8 min readWebsite Migration SEO Checklist: Replatforming Without Losing Rankings
A step-by-step SEO checklist for domain changes, CMS replatforms and redesigns: URL inventory, redirect maps, staging QA, launch day and monitoring.
8 min readWhat Is Agentic SEO? What AI Agents Can and Can't Safely Do
Agentic SEO uses AI agents that plan and carry out SEO tasks with tools. What agents do well, where they fail, and the guardrails that keep client sites safe.
8 min readYoast vs Rank Math vs AIOSEO in 2026: Which SEO Plugin Should Agencies Standardise On?
An agency comparison of Yoast SEO, Rank Math and All in One SEO: free features, redirects, schema, portfolio fit, AI limits and the cost of switching.
8 min read